Placements and sponsors

Claritea counts sponsor activity at two levels, and the numbers answer different questions:

• Placements: every time a sponsor appears in a video. A video with two sponsors counts as two placements.
• Sponsors: how many different brands appeared in the selected period. A brand that ran 100 placements still counts as one sponsor.

So it is normal for the two numbers to differ - for example, 721 placements from 53 sponsors. Placements measure volume of sponsor activity; sponsors measure breadth of brand relationships.

When you compare the two pages, keep the grain in mind: the videos page counts placements per video, while the sponsors page lists each brand once with its totals rolled up.