How Claritea finds placements

Claritea detects sponsor placements from what is actually said in your videos. When a sponsor is read on air, Claritea picks up the brand, where the read sits in the episode (pre-roll, mid-roll, or post-roll), how long it runs, and any promo code or URL spoken in it. That is what powers the timelines, position breakdowns, and promo code lists across the app.

Mentions without a spoken read

Sometimes a brand is only named in the video description, with no ad read in the audio. Claritea still counts these as placements, but since there is no spoken segment to locate, they have no position or duration:

• In a sponsor’s placement breakdown, they appear under the Unknown position
• On video timelines, they are counted in the totals but do not draw a segment on the bar

Sponsors Claritea could not identify

Occasionally a sponsor read is detected but the brand cannot be matched with confidence. Rather than guess, Claritea keeps these out of your named sponsor list and shows a “sponsors we couldn’t identify” note on the sponsors page so the count is never silently wrong.