Metrics glossary

Every stat card in Claritea reports on the channels and date range you have selected at the top of the page. Here is what each metric means.

Reach and engagement

Videos: how many videos were published in the selected period
Total views: combined views across those videos
Engagement rate: how engaged viewers were, as a percentage of viewers who liked or commented. Avg engagement is this rate averaged across your videos
Views per day: average daily views since a video was published - useful for comparing videos of different ages
Likes and comments: totals for the video or period

Sponsor placements: every time a sponsor appears in a video. See Placements and sponsors for how this differs from the sponsor count
Sponsors: how many different brands appeared in the selected period
Total placement time: combined duration of all sponsor reads
Avg placement length: the typical duration of a single sponsor read
Avg views per placement: average views across a brand’s placements; a video with two placements counts twice
Sponsor share: on a video, how much of the runtime was sponsored content
First seen / last seen: when a brand started and last ran with you

Comments analyzed: how many comments have been analyzed for sentiment
Positive to negative: the ratio of positive to negative comments - for example 2.7 : 1 means almost three positive comments for every negative one
Episodes landing positive: how many episodes lean positive, among episodes with 30 or more analyzed comments
Episodes fans loved: episodes rated very positive by commenters
Episode sentiment: the overall verdict on a video from its analyzed comments, from very negative to very positive
Net sentiment: positive minus negative - a single number for whether reaction skewed up or down. The sentiment page ranks episodes by it